SPEC: A1 Performance Motor Oil - Email Marketing

A1 is a motor oil that allows cars to run longer, more affordably and efficiently than competitor brands, which is important to men between the ages of 35 and 50 who own luxury performance cars.   Our goal for this project was to develop an email marketing piece that would compel potential buyers to switch to a motor oil that would lengthen the life of their vehicles.  

In researching this target market, it was clear that the target audience care deeply for their cars, almost to the extent that they would a loved one or child. Branching off of this idea, I used powerful, masculine language that would resonate with the audience.