SPEC: Bayer Aspirin - Digital Banner Ad

Bayer Aspirin wanted to encourage professional men and women ages 35-50 to learn about on-the-go headache prevention while also saving on free shipping. There are many benefits to the product, but digital banner ads have significant size constraints, so the copy I developed needed to be short. concise, and benefit driven. 

Keeping the copy inspirational allows the target audience to resonate with happier themes instead of focusing on the negative effects of regular headaches.