SPEC: Tim Ferriss - Magazine Ad

Author Tim Ferriss wanted to develop a magazine advertisement after releasing an updated edition of his book, The 4-Hour Workweek. Compelling copy was required to entice his well-educated audience of 24 – 40-year-olds into making a purchase. 

The copy had to speak to both audiences who already purchased a previous edition or were interested in modifying their lifestyle for more autonomy. The result was an ad that highlighted the lifestyle benefits of Ferriss’ work, as well as the new resources available in the revised book. While challenging to incorporate the needs of two audiences, I was able to get the primary benefits across that would resonate with both target groups.