SPEC: Cheetos Contest - Landing Page

Cheetos offers a variety of delicious, cheesy snack options – especially for college students ages 18-22. To entice this audience, Cheetos wanted a landing page for their Cheetos University contest, a sweepstakes where one winner can earn a supply of Cheetos products for the rest of their college career. 

Designed to collect email addresses for coupons and promotions down the road, I developed copy for this landing page that highlighted the perks of college snacking. Putting myself into the shoes of a student living in a college dorm, it was exciting to develop content that spoke to their need for affordable, delicious, and easily accessible treats.