SPEC: COVERGIRL - Magazine Ad

After launching a lipstick that matches the wearer’s natural lip color by enhancing it with reflective pigments, COVERGIRL wanted to develop a magazine ad to feature the product. The target audience was for women ages 24-40 with a sense of style who care about a soft, natural look. 

By showcasing the lipstick’s benefits (hydration, style, and enhancing the wearers natural beauty) the copy serves to encourage the reader to look their best while celebrating the beauty they already have.