SPEC: Johnson & Johnson - Email Marketing

Johnson & Johnson launched a baby conditioner with an innovative tear-free formula. For parents of children aged 0-2, this means more than just keeping their child’s hair soft and smooth; it also ensures a happier bath time experience. 

To incentivize parents to try the conditioner, Johnson & Johnson offered a downloadable coupon for purchase. To make this offer even more enticing, I developed copy for an email marketing piece that highlighted how bath time can be positive when stings and tangles are off the table. The result is a compelling marketing piece to make parents feel confident giving this product a try.