SPEC: Pure Impact Boxing Gym - Direct Mail

Pure Impact Boxing Gym offers a facility for active, health-conscious men and women ages 22-38 who are looking to optimize their workouts. Hoping to increase membership rates, Pure Impact wanted to develop a direct mail piece that offered a free 3-day pass to new gym-goers. 

My copy focused on the benefits of efficient yet challenging workouts, flexible hours, and talented instructors to incentivize this audience to take advantage of the pass. Highlighting these benefits can lead to walk-ins and overall gym membership growth.