SPEC: ABC Toys - Digital Banner Ad

ABC Toys offers games and educational toys for babies and children designed to increase intellectual abilities. As such, they hoped to reach parents ages 25-35 with children ages 6 months to 4 years who care greatly about their children’s developmental success and cognitive potential.    

To increase traffic and online purchases, I developed three rotating digital banner ads to inspire parents to visit the ABC Toys website in a friendly, fun, and promotional way. Knowing that these ads would be placed on websites and search engines parents regularly peruse, I focused on making the copy relatable, inspiring, and respectful so as not to interrupt the user experience.