SPEC: The New Yorker - Digital Banner Ad

The New Yorker magazine offers a digital subscription featuring journalism, commentary, cartoons, and satire. This subscription offers an on-the-go solution for tech-savvy adults who want to stay current on news, politics, and the arts. 

We wanted to share this convenient solution with people who are familiar with The New Yorker but prefer a digital solution over a print subscription. This rotating banner ad encourages downloads by using straight-to-the-point, benefit-driven copy, ensuring the audience can stay up to date with the most important current event topics of the week.